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Formula 1

New title sponsor and livery for Haas F1 team in 2023

by Scott Mitchell-Malm
2 min read

The Haas Formula 1 team has signed a new title sponsor for the 2023 season, landing a multi-year deal with American money transfer company MoneyGram that will result in a new livery.

Haas initially operated without title sponsorship but that changed in 2019 when it partnered with the controversial Rich Energy company in a deal that collapsed mid-season.

A new title sponsorship deal was agreed for 2021 with Uralkali, the company owned by the father of Nikita Mazepin, who Haas signed on a multi-year deal.

Haas spent the 2021 season racing in the colours of the Russian flag as a result of that partnership but split with the Mazepins and Uralkali ahead of the 2022 season in the wake of Russian president Vladimir Putin’s invasion of Ukraine.

It meant Haas returned to the more familiar colours of Gene Haas’s eponymous automation company.

The team is set to change livery again next year, though, as a result of the new multi-year deal – Haas’s most prominent with a US company – announced ahead of the United States Grand Prix at Austin this weekend.

This will also include the team being formally entered as MoneyGram Haas F1 Team next season.

Kevin Magnussen Haas F1

According to Haas, the countries on next year’s F1 calendar account for “nearly 80%” of MoneyGram’s transaction value.

Haas always said in the wake of the Mazepin/Uralkali split that its dependence on that funding had been repeatedly overstated.

It also had confidence it would be able to find new partners, and the Moneygram deal is the second major one to be announced since F1’s summer break ended.

Ahead of the Belgian Grand Prix, Haas revealed a new partnership with CFD trading platform Hantec Markets – and took the unusual step of being quite specific with the high-value nature of the deal.

Haas revealed at the time that it was a multi-million-pound contract running to the end of the 2023 season.

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