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Formula 1

Video: Seven reasons Toyota became F1’s most expensive flop

by Edd Straw
1 min read

Toyota arrived in Formula 1 with a huge budget and huge expectations, yet never won a single grand prix in the nine seasons of its factory team project.

In this in-depth video, Edd Straw delves into the reasons for that painful failure.

From the insistence on tackling F1 with a corporate culture ill-suited to motorsport, to glaring own goals like changes made for political not competitiveness reasons and missed chances including failing to sign Ross Brawn when the opportunity arose, Toyota made a catalogue of miss-steps that amount to a guide to how not to tackle F1.

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