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Formula 1

All you need to know about 2023 F1 car launches

by Matt Beer
2 min read

An intense second half of 2023 Formula 1 team launch season continues on Monday with both McLaren and Aston Martin launching their new cars on the same day and the on-track debut of Williams’ FW45.

Haas has already shown off its new Moneygram-led colour scheme on its 2022 machine, its livery reveal kicking off teams’ launches on the last day of January.

Its actual 2023 car conducted a filming day run at Silverstone on Saturday. Later that day AlphaTauri, like its sister Red Bull team, held an event in New York to showcase its new design. While that was just its 2023 livery, it also released renders of its actual car.

Monday is the busiest day of launch season so far: Williams (which has already held a livery-only launch) is shaking down its actual new car at Silverstone, and both Aston Martin and McLaren are holding launches via media gatherings at their respective headquarters.

The Race Live Hub will provide full coverage of McLaren and Aston Martin’s launches with insight from our writers on the team’s new car and prospects.

Expect to see the new McLaren MCL60 – named to mark the 60th anniversary of Bruce McLaren founding the company – around 5.30pm UK time and the Aston Martin AMR23 soon after 7pm.

Aston Martin’s deputy technical director Eric Blandin has made very clear this won’t be a showcar, saying “The car we reveal at our new factory in Silverstone on 13 February will be the real AMR23. We’re not going to disappoint fans”.

Ferrari has scheduled its car launch for the morning of February 14. It’s holding an event at its Maranello headquarters, in its first full-scale launch – rather than online stream – since its 2020 unveiling in a theatre.

Mercedes will reveal the W15 the following day, with a launch stream followed by a shakedown run and interviews released throughout the day.

Alpine is showing its new car on February 16. It’s holding an evening event in London to unveil the A523 and complete the set of launches – though we’ll likely have to wait until day one of pre-season testing in Bahrain precisely one week later to be sure we’ve actually seen a full set of 2023 cars.

Red Bull has already held both a launch event with a car it admitted won’t bear much resemblance to the real RB19 and a secretive shakedown, while Alfa Romeo has also both launched and run its car but provided a clearer look at it than the champion team.

Remaining F1 2023 launch dates

Car reveal times are provisional and in UK time

McLaren – February 13 (5.30pm)
Aston Martin – February 13 (7pm)
Ferrari – February 14 (10.25am)
Mercedes – February 15 (9.15am)
Alpine – February 16 (8pm)

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