The Race Media launches The Race Extra
The Race Media today announced the launch of The Race Extra, a new editorial and social content platform dedicated to the culture, experiences and stories shaping Formula 1 beyond the race track.
While The Race has established itself as a destination for authoritative, independent motorsport journalism, The Race Extra expands that footprint into where the sport’s fastest-growing audiences are increasingly engaged; lifestyle, fan experiences, brand collaborations and the broader cultural conversations surrounding the grid.
The launch comes at a pivotal moment for Formula 1. According to the 2025 Global F1 Fan Survey, 58% of Gen Z fans and women now see fashion and lifestyle as part of their fandom. A quarter of fans globally have participated in non-race events such as meetups and cultural activations, and 76% say sponsorship enhances their experience of the sport. The demand for credible, high-quality storytelling around these moments is growing rapidly.
The Race Extra is built to meet that demand.
The platform will cover the full spectrum of culture in Formula 1, from the brands shaping the paddock to fashion collaborations, fan experiences, product launches and personal milestones that drive conversation across global audiences.
Content will be anchored around three core pillars:
Lifestyle - exploring the intersection of F1 with fashion, entertainment, travel and driver culture
Experiences - showcasing fan activations, brand moments and behind-the-scenes access
Brands - covering the partnerships and commercial narratives shaping the sport’s identity
The launch is timed to coincide with the build-up to the Miami Grand Prix, one of the most activated race weekends on the Formula 1 calendar and a natural stage for a platform focused on the intersection of sport, brands and lifestyle.
The Race Extra will be led by a highly experienced editorial and social team. Fleur Mealing leads the platform as Head of Content, bringing extensive experience in storytelling across sport and culture, while Hannah Atkinson serves as Social Media Manager, shaping The Race Extra’s voice and presence across digital platforms. Together, the team combines editorial expertise with a deep understanding of how modern audiences engage with Formula 1 beyond the track.
Glenn Freeman, Chief Content Officer, said:
“This is a fantastic way for The Race to provide a focused channel that extends our scope and sits alongside the outstanding coverage already provided by our trusted team. We know our audience is hugely engaged with global motorsport, so we wanted to create a place for those seeking a wider view on the culture that is directly relevant to them as fans.”
Fleur Mealing, Head of The Race Extra, added:
“Formula 1 has grown to reach a new generation of fans whose interests extend beyond the on-track action. There are so many pathways to connect all fans with Formula 1 and The Race Extra is designed to capture the wider world around global motorsport. I am excited to be part of building and shaping that as Head of Content.”
Tim Scott, Chief Commercial Officer, added:
“For partners, The Race Extra unlocks a highly engaged, culturally active audience through a platform designed for brand storytelling. It creates a credible editorial environment where commercial narratives sit naturally alongside the content fans are already seeking out.”
The Race Extra will be available across social media at @theraceextra and at the-race.com/category/extra/ from April 27, 2026.
