The Race Media Awards returned in style for its fifth annual ceremony, celebrating outstanding achievement across communications, marketing, events and public relations within the global motorsport industry. Sponsored by Arctic Wolf, the Awards were hosted in London’s stunning 194 Piccadilly, bringing together leading teams, agencies, brands and creatives from across the sport.
The Race Media Awards were established to hold a mirror to the very best that motorsport has to offer fans and this year’s event was no different. 60% of the awards submissions came from first time entrants, including Formula 1's latest team Cadillac, showing the incredible growth of creative and innovative output from across the industry.
Before the trophies were handed out, The Race Media hosted a business insights panel with cybersecurity leader Arctic Wolf's SVP of Corporate Marketing, Ilina Cashiola, and BWT Alpine Formula One Team Global Marketing Director Guy Martin, exploring the importance of their working partnership, the team's commercial success, and their sporting ambitions ahead of the 2026 season.
Sports broadcaster Jo Ankier guided guests through an afternoon recognising innovation, creativity and impact across a diverse range of categories, highlighting the work shaping how motorsport is experienced by fans worldwide.
Winners in 2026 included Audi AG for their engaging launch of the R26 Concept livery reveal, Circuit of the Americas, Silverstone's LandoStand and the unforgettable Oscar Mayer Wienie 500. Most Inspiring Campaign went to Driven By Us for their Accelerating Inclusion Into The Industry Through STEM project and Rising Star to Brandon Burgess who attempted to attend every single race of the 2025 F1 season for £20k.
Also acknowledged for the quality of their submissions, the judges awarded Highly Commended to TRMA 2025 winners Gresini Racing, Grupo76 and Atlassian Williams F1 Team.
Full list of results
Race Promoter of the Year
Winner: Circuit of The Americas (COTA)
Rising Star
Winner: Brandon Burgess // Full Time Formula
Best Documentary
Winner: Hill // Sylver Entertainment & Independent Entertainment
International Agency of the Year
Winner: Right Formula
Most Inspiring Campaign
Winner: Accelerating Inclusion Into The Industry Through STEM // Driven By Us CIC
Highly Commended: Carlos Sainz Sparkles Campaign // Atlassian Williams F1 Team
Best Live Experience
Winner: Silverstone’s LandoStand – 2025 Formula 1 British Grand Prix // Silverstone
Highly Commended: Jerez Live Garage Estrella Galicia 0,0. MotoGP Experience // Seteseis Comunicación Creatividade (Grupo76) for Estrella Galicia 0,0
Boutique Agency of the Year
Winner: MPA Creative
Brand of the Year
Winner: The Racing Line
Best Social Media Activation
Winner: AudiOne – Audi R26 Concept livery reveal // AUDI AG
Creative Content of the Year
Winner: Oscar Mayer Wienie 500 // Indianapolis Motor Speedway
Highly Commended: #GresiniRecords // Gresini Racing
About Arctic Wolf
Arctic Wolf® is a global leader in security operations, delivering the first cloud-native security operations platform to end cyber risk. Built on open XDR architecture, the Arctic Wolf Aurora Platform operates at a massive scale and combines the power of artificial intelligence with world-class security experts to provide 24×7 monitoring, detection, response, and risk management. We make security work!
About The Race Media
THE RACE MEDIA produces class-leading video, podcast, social, UGC and editorial content that gives brands the ultimate digital activation channels across F1, MotoGP, Formula E, IndyCar and Endurance motorsport.
Through its web, social and YouTube channels, THE RACE has fast become the most authoritative media voice in motorsport, speaking to an ever growing audience of passionate fans. Outside of its motorsport coverage, TRM connects brands to millions of fans via WTF TALENT, an award-winning agency that manages the best emerging and established motorsport, lifestyle and sports content creators.
To learn more about The Race Media Awards visit theracemediaawards.com
