Netflix will broadcast its first live Formula 1 race to viewers in the United States this year as part of a deal it has agreed with streaming rival Apple TV.
With F1's television rights in the US having been secured by Apple TV, the American company wants to make as big an impact as possible in lifting audiences.
As part of its efforts, it has negotiated a deal with Netflix that aims to deliver benefits for both of them.
The arrangement will result in Apple TV streaming the new season of Netflix's Drive to Survive F1 documentary series in the US, while Netflix will carry live coverage of May's Canadian Grand Prix to the American audience.
Speaking in a media call about the plans on Thursday, Apple's senior vice president of services Eddy Cue said: "We're excited to announce something I think no one was expecting.
"Netflix, I think, has played a pivotal role in growing F1 since the launch of Drive to Survive, and we're thrilled to make F1 content more broadly available to new and existing US fans on both Netflix and Apple TV."
New Apple experience
F1 fans subscribing to Apple TV's streaming service in the United States are set to be offered a state-of-the-art experience in being able to follow the action from its main hub.
As well as the F1 landing page offering previous race highlights and other relevant video content, a big effort has been made to ensure the live experience is as good as possible.
Apple has not elected to take the main international feed. Instead, fans will have many options for multi-view watching, with up to four feeds available at once.
The feeds available will include regular offerings such as the driver tracker and data channel, but there will also be the possibility to automatically follow the top three drivers' on-boards through what are known as the podium channels.
There will even be bespoke team channels where fans can watch the international feed as well as the onboards, and listen to the team radio of their favourite squads.
Apple will also provide the option to watch Sky Sports F1's coverage.
Ian Holmes, chief media rights and broadcast officer at F1, said Apple's offering would be unlike anything that American F1 fans had experienced.
"For the US fans, they won't have been served the sport in this way ever before," he said.
While the majority of F1 races will only be available for Apple TV subscribers, Apple is finalising plans to make some free to watch on its platform.
As well as Netflix showing the Canadian GP, streaming service Tubi will also be allowed to show some events as part of a deal.
