Terry Crews fronts new Cadillac F1 docuseries

Terry Crews fronts new Cadillac F1 docuseries

Cadillac has launched Crews Control, a series following the American team's entry into Formula 1, hosted by Terry Crews.

The actor and TV personality, best known for his role in the sitcom Brooklyn Nine-Nine, was named an official ambassador for Cadillac at the start of 2026 and is now taking fans backstage in the team's debut season. 

Airing on YouTube, the 18-part series will follow Crews as he goes behind the scenes with Cadillac, immersing himself in the culture, the politics, and the fan experiences that have made F1 the behemoth it is today.

In the first episode, which is available to watch now, Crews joins the team at Silverstone in January 2026, when the Cadillac F1 car hit the track for the first time.

Speaking to The Race about Cadillac's debut, Crews said: "The fact that we [an American manufacturer] were not in Formula 1, I thought was the biggest misstep ever and it's a glaring omission that has finally been corrected by Cadillac.

"When you're talking about the history of what Cadillac is in the automotive industry, it's luxury, it's the best, it symbolises so many wonderful things."

The self-described 'professional hype man and aspiring F1 expert' has long had an interest in the automotive industry.

Growing up, Crews's father worked for General Motors - a co-owner of the Cadillac F1 team with TWG Motorsports. It appears his ambassadorship with the team was the perfect fit.

"I've had a 30-year career, I have a star on the Hollywood Walk of Fame and to be here right now is just as important as being on the set of Brooklyn Nine-Nine or on the set of White Chicks," Crews added.