'The most tradable sport nobody trades': Inside race prediction platform RPM

Presented by RPM

RPM is the world’s first motorsport prediction platform, where every outcome of a race event becomes a tradable market. Fans are able to buy and sell outcomes on every moment of a race at a moment’s notice.

Founder Ben Jarrett joined The Race Business as part of our Spotlight series of interviews to explain how he spotted a niche in the motorsport market - and how RPM itself could play a part in changing how fans consume motorsport.

“RPM is at the intersection of motorsport, content creation, and prediction markets,” says Jarrett.

Will it rain? Who pits first? Which tyres do they choose?

Fans can essentially make predictions about every single facet of motorsport. And it’s an idea that was born out of a racetrack.

“I was racing GT4 cars, and I’m standing on the pitwall. Someone comes up and says: ‘10 bucks, he puts it into the wall at Turn 1’.

“The other guy’s like, ‘No, no, 100 bucks, he puts it [into the wall]’.

“Everyone was standing there. I was in my suit, I had my hands on my helmet, and we were supposed to go out there for practice before qualifying and put a lap in.”

It was at that moment that Jarrett had the idea to open up motorsport prediction markets to fans and content creators.

“I handed in my HANS device and my helmet to my mate and I drove home.”

He says the RPM app is as “simple as having a question that you want a large fanbase to help you solve. That’s a market: Max Verstappen to win in Australia, George Russell to make a pass for the lead on lap 10, or whenever”.

Jarrett says he’s found a gap in the market as motorsport fans don’t traditionally engage in iGaming - wagering on outcomes online - as other sports fans do, with football and basketball being the most popular sports in this regard.

“I would say there are 1.3 billion fans of motorsport. But in terms of iGaming volume, it provides less than half a percent.

“So, it's one of the most tradable sports on earth that nobody trades, that nobody touches.

“There are 72 days a year that F1 is on, and it’s becoming a part of people’s daily life.”

He points us to F1’s Global Fan Survey that, in 2025, found that 61% of motorsport fans engage with F1 content on a daily basis.

“So, this is a fan ecosystem that really is becoming part of people's daily life. And if we go and we look at social media… motorsport content is everywhere.”

RPM is also geared towards giving content creators their own space. Creators can build a standalone competition around an event - or keep the competition running all season with a running leaderboard - while RPM handles the predictions, scoring, credits, prizing support and league access.

Approved creators can even unlock revenue share opportunities with RPM in the future.

“I'm very interested in the content creators. And we use that word a lot because that's where we really see the opportunity. We want to give them a voice. We want to give them participation.

“We don't just see them as like a marketing push. We really see them as part of the heartbeat of what is RPM. This is a platform for them to come in, engage in motorsport on a daily basis, through markets, in a different way.”