Will Buxton fronts new Hot Wheels x Psycho Bunny collection
Hot Wheels and Canadian apparel brand Psycho Bunny have teamed up for a new limited-edition clothing collection that brings the toy brand to life.
Available now online and in stores, the Hot Wheels x Psycho Bunny collection features graphic T-shirts, a hoodie and a trucker hat inspired by the iconic toy car brand's racing heritage and collector culture.
The collaboration brings together two brands that say they share a "Challenger Spirit" - a commitment to pushing boundaries and challenging expectations. The collection draws inspiration from Hot Wheels' long-standing connection to automotive and motorsport culture while incorporating Psycho Bunny's bold design approach.
Motorsport broadcaster Will Buxton fronts the campaign promoting the collection in his role as brand ambassador.
The launch comes as motorsport continues to grow in popularity worldwide, with racing culture increasingly influencing fashion and lifestyle trends. Both brands said the collection is designed to appeal to collectors, automotive enthusiasts and fans looking for limited-edition products.
"Working with Hot Wheels wasn't about simply combining logos," said Sonya Thomas, chief marketing officer at Psycho Bunny. "It was about uniting two brands that share the same DNA - disruptive, detail-obsessed and driven by a relentless challenger mentality."
The Hot Wheels x Psycho Bunny collection is available beginning today through Psycho Bunny retail locations and online.
