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Formula 1

Williams F1 2023 livery revealed in season launch

by Scott Mitchell-Malm
2 min read

Williams has revealed its 2023 Formula 1 livery at a season launch ahead of the real FW45 breaking cover at a shakedown next week.

Last year’s FW44 was the first car to be decked out in new blue and red branding conceived under the leadership of ex-CEO and team boss Jost Capito, who left Williams at the end of the year.

This has been retained for the FW45, which will be rolled out for the first time at Silverstone on Monday 13. Williams will then conduct another filming day in Bahrain ahead of the pre-season test.

Williams F1 2023 livery launch

Although the car has not yet been revealed, Williams has teased a ‘heavily evolved’ sidepod concept and modifications to the front suspension layout.

The season launch event, which took place without new team principal James Vowles as he does not join from Mercedes until February 20, showcased a familiar look for the FW45.

It confirmed the arrival of Gulf on a “long-term partnership”, although not with significant car branding.

Chairman of the board Matthew Savage said Williams “continues its transformation” in 2023, a season in which it aims to improve on-track after slipping to last again in the constructors’ championship in 2022.

Williams F1 2023 livery launch

With Logan Sargeant replacing Nicholas Latifi alongside Alex Albon, Williams has had a minor shake-up of its commercial portfolio.

In addition to Gulf, several other partners – Stephens, Michelob Ultra and PureStream – have joined in place of Latifi-related sponsors like Lavazza.

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