Audi to bring fan events across Singapore ahead of the grand prix
The Audi F1 Team will bring a series of fan events to Singapore during its grand prix week as part of a city-wide campaign designed to connect Formula 1 with audiences beyond the race circuit.
The programme, called The Art of Influence, will feature activations across the city covering food, fashion, and of course, F1. Many of the events will be open to fans without race tickets.
A key part of the campaign is a digital platform on audif1.com, where fans can register, collect digital team cards and enter exclusive prize draws. Each team card collected through activities and participating locations earns an entry into a draw for a VIP trip for two to the Las Vegas Grand Prix.
Activations at a glance:
- GABICO gelato - October 3-11
Drivers Gabriel Bortoleto and Nico Hulkenberg have partnered with Singapore gelato brand Birds of Paradise to create a limited-edition flavour named GABICO. It will be available at the brand's Craig Road and Beach Road stores. - Audi House of Progress - October 3-11
Visitors can see an Audi RS 5 display and enjoy a collaboration with Burnt Ends Bakery, including exclusive food and drink options created with chef Dave Pynt. - Funan Mall - October 8-11
The team's R26 show car and an Audi RS 5 will be on display, while the adidas Singapore collection will be available for purchase. The team's drivers are also scheduled to make a public appearance. - Community run - October 11 from 7:00 am
Audi, Adidas, World of Hyatt and local running clubs will host a run starting at Andaz Singapore and passing through Funan Mall. Participants will be eligible for prizes and digital rewards. Registration required via the Adidas running app. - Paulaner Brewery watch parties - October 8-11
The venue will host public F1 viewing sessions, with themed merchandise and campaign activities. - Singapore food guide
Audi's head of race strategy Rithvik Dhananjay will share recommendations for local food spots through a team-produced guide highlighting Singapore's hawker and street-food scene.
Stefano Battiston, chief brand and commercial officer of the Audi F1 Team, said the campaign is aimed at making F1 more accessible during race week.
"From the beginning, we promised to bring F1 closer to people," Battiston said.
"In Singapore, we are putting that promise into practice through experiences shaped by the city's culture and communities."
