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# Video: Seven reasons Toyota became F1’s most expensive flop
- URL: https://www.the-race.com/formula-1/video-seven-reasons-toyota-became-f1s-most-expensive-flop/
- Published: 2020-06-15T11:50:00.000Z
- Updated: 2023-09-16T18:52:09.000Z
- Description: Toyota’s nine-year stint in F1 was not without high points, but zero wins in nine seasons represented a shocking return for what was serious investment
- Author: Edd Straw
- Tags: Formula 1, #video, #image-bottom-center

Toyota arrived in Formula 1 with a huge budget and huge expectations, yet never won a single grand prix in the nine seasons of its factory team project.

[In this in-depth video,](https://www.youtube.com/watch?v=ixJvJ%5FjdfPk&ref=the-race.com) Edd Straw delves into the reasons for that painful failure.

From the insistence on tackling F1 with a corporate culture ill-suited to motorsport, to glaring own goals like changes made for political not competitiveness reasons and missed chances including failing to sign Ross Brawn when the opportunity arose, Toyota made a catalogue of miss-steps that amount to a guide to how not to tackle F1.