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# Video: How Haas’ 2023 launch kicks off its ‘new era’ in F1
- URL: https://www.the-race.com/formula-1/video-haas-2023-launch-kicks-off-its-new-era-in-f1/
- Published: 2023-01-31T14:28:24.000Z
- Updated: 2023-09-15T17:41:29.000Z
- Description: The 2023 season launch is a momentous occasion by Haas – and not just because it got to present a sleek new livery
- Author: Valentin Khorounzhiy
- Tags: Formula 1, #video, #image-center-center

Haas has done its regular trick of getting in first with a Formula 1 launch event, though for 2023 that just means [the online release of its new livery](https://www.the-race.com/formula-1/first-f1-2023-livery-revealed-by-haas/) featuring new title sponsor MoneyGram.

But while renders of new colours on an old car might not seem too significant in the grand scheme of F1 things, the launch is still a meaningful step into what you could call a new era for Haas.

Our video explains what’s changing for Haas in 2023, what that might mean for its prospects, and why this isn’t like two past misadventures with major sponsors.