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# All the free fan events happening ahead of F1's British GP
- URL: https://www.the-race.com/extra/all-the-free-fan-events-happening-ahead-of-f1s-british-gp/
- Published: 2026-06-29T11:07:59.000Z
- Updated: 2026-06-29T11:07:59.000Z
- Description: A round-up of the free F1 fan events happening across the British capital ahead of Silverstone
- Author: Fleur Mealing
- Tags: Extra, #british-grand-prix

As Silverstone prepares to host Formula 1's biggest race weekend, fans don't need a grand prix ticket to get involved in the action.

Across London, teams, drivers, brands and creators are hosting a series of fan events, ranging from driver appearances and merchandise launches to show cars, simulators and interactive experiences.

The Race Extra has pulled together a guide to all the free activations happening around the 2026 British Grand Prix, so you can make the most of race week. (While all of the events are free to attend, some may require advance registration.)

## Williams F1

**The event:** Williams F1 Team Fan Zone  
**Where:** [The Venue, Piccadilly Circus, 48 Regent Street, London, W1B 5RA](https://maps.app.goo.gl/zqa4dZPHyWufEqNJA?ref=the-race.com)  
**When:** Tuesday June 30 - Sunday July 5   
**Opening Hours\*:**   
Tuesday June 30 - 10:00am – 8:00pm  
Wednesday July 1 - 10:00am – 7:00pm  
Thursday July 2 - 10:00am – 7:00pm  
Friday July 3 - 10:00am – 8:00pm  
Saturday July 4 - 10:00am – 8:00pm  
Sunday July 5 - 10:00am – 4:00pm  
**\***Last entry: 30 minutes before closing

**What's happening:** Williams is bringing back its Fan Zone for British GP week, giving fans the chance to get closer to the team away from the track. Visitors can explore interactive displays, experience racing simulators, shop exclusive merchandise and take part in a range of team activities throughout the week.

## Aston Martin F1

**The event:** Celsius x Aston Martin F1 Team Experience  
**Where:** [Outernet London, Charing Cross Rd, London, WC2H 8LH](https://maps.app.goo.gl/5tYnyf43Bb2E6Bvi8?ref=the-race.com)  
**When:** Sunday July 5

**What's happening:** Energy drink Celsius is partnering with Aston Martin for an immersive race-day experience in central London. Fans will be able to see an Aston Martin show car up close, test themselves in an F1-inspired reaction challenge and sample drinks from the Celsius Explore Bar. The activation will also feature personalised merchandise engraving, photo opportunities and giveaways of exclusive Celsius x Aston Martin merchandise.

## Drivers Club x Team Gasly

**The event:** Drivers Club x Pierre Gasly Pop-Up  
**Where:** [12 Dray Walk, Old Truman Brewery, London, E1 6QR](https://maps.app.goo.gl/4ZkFB7rcrdrJ6LDcA?ref=the-race.com)  
**When:** Wednesday July 1 - Sunday July 5  
**Opening Hours:** 10am - 7pm

**What's happening:** Automotive-inspired clothing companyDrivers Club is heading to London for its first-ever pop-up in partnership with Pierre Gasly. Fans will be able to shop the full Pierre Gasly collection before it's released online, while Carburettor Coffee will be on-site throughout the week. Gasly himself is expected to make an appearance during the activation, with further details set to be announced by Drivers Club.

## Arvid Lindblad x Esses Meet & Greet

**The event:** Arvid Lindblad x Esses Meet & Greet  
**Where:** [Foreign Exchange News, 22 Leinster Terrace, London, W2 3ET ](https://maps.app.goo.gl/UrgW2pUzXSz6QywR8?ref=the-race.com)  
**When:** Monday June 29  
**Opening Hours:** 8am - 4.30pm (meet-and-greet from 5.30pm - 6.30pm)

**What's happening:** Esses, Visa Cash App Racing Bulls and Airtasker are teaming up for a special pop-up event featuring Racing Bulls's 2026 F1 rookie Arvid Lindblad. 

Fans will be able to purchase copies of the Esses Issue 06 magazine, get them signed by Lindblad and see the special-edition helmet he will be wearing for his home British Grand Prix weekend. 

The pop-up opens at 8am, with the meet-and-greet beginning at 5.30pm. Entry is free, although RSVP is required and does not guarantee access to the signing session.

## Quadrant

**The event:** Quadrant London Pop-Up Store  
**Where:** [Pop-Up One, The Now Building, Charing Cross Road, London, WC2H 8LH](https://maps.app.goo.gl/eq5SoPjnUXFDqB7q7?ref=the-race.com)  
**When:** Tuesday June 30 - Saturday July 4  
**Opening Hours:** 10am - 7pm

**What's happening:** Lando Norris-founded lifestyle brand Quadrant is returning with a London pop-up store for British Grand Prix week. The activation will give fans the opportunity to shop Quadrant's apparel collections in person, including a customisable Silverstone-exclusive item. 

Visitors will also be able to try Quadrant's racing simulators and meet some familiar faces from the brand throughout the week.

## Disney x F1

**The event:** Disney x F1 City-Wide Retail Takeover  
**Where:** Multiple locations across London  
**When:** Monday June 29 - Sunday July 5 

**What's happening:** As part of the Disney x Formula 1 "Fuel the Magic" campaign, Disney is extending its British Grand Prix celebrations beyond Silverstone and into central London. 

The flagship Disney Store on [Oxford Street ](https://maps.app.goo.gl/XpUvZC11Nwh6RAym7?ref=the-race.com)will receive a dedicated Formula 1 takeover featuring exclusive products, while Uniqlo will stock the Disney x Formula 1 collection across four London locations, marking the first time the range has been available in UK stores. 

Additional activations will take place at [Uniqlo's Oxford Street flagship store](https://www.google.com/maps/place/Uniqlo/@51.5146273,-0.1480226,595m/data=!3m3!1e3!4b1!5s0x4876052b4a724717:0xe73530e95a606058!4m6!3m5!1s0x4876052b37b9b6df:0x3061fd11aadfc07e!8m2!3d51.514624!4d-0.1454477!16s%2Fg%2F1tnmr5wh?entry=tts&g%5Fep=EgoyMDI2MDYyNC4wIPu8ASoASAFQAw%3D%3D&skid=fb05440c-074d-4314-9dc1-558745ef29e8&ref=the-race.com). 

## F1 Hub 

**The event:** F1 Hub London  
**Where:** [529 Oxford St, London, W1K 7JA](https://maps.app.goo.gl/1NMCAN43RxyJkcc79?ref=the-race.com)  
**When:** Saturday June 20 - Sunday July 26 

**What's happening:** Formula 1's official F1 Hub returns to London during British Grand Prix week. Fans can browse official merchandise, discover exclusive product drops and take part in a range of Formula 1-themed experiences, with several teams and partners also activating within the space throughout the week.